The Secrets of Tantric Brand Storytelling

Nadja Eriksson
10 min readJan 24, 2023
When I’m not writing intimate stories, I’m exploring ancient mysteries.

Discover how to enchant your audience, scale your business, and get paid to serve love

It’s a cold and dark December night.

I’m sitting in the bath contemplating how my clients — spiritual mentors, conscious entrepreneurs, and visionary leaders — could grow their impact and income while offering their deepest hearts’ gifts.

How can their message touch even more people and thus accelerate the process of raising consciousness on the planet?

The answer that comes through: Stories.

How can you make wisdom more memorable?

Looking back on twenty years as a spiritual seeker, the one thing I remember most after reading hundreds of self-help books is their stories. While the images were forever edged into my mind, the philosophies have evaded me. Sadly.

Whether it was in a book, newsletter, or webinar, someone would tell a personal story and then offer teachings.

The story caught my attention (We’re wired for stories!) but the theory would soon be forgotten.

I remember when I first discovered women’s yoga teacher Sara Avant Stover. In a blog, she recalled a story about how she felt so overwhelmed running an online business that the only way out of the shakiness was to settle onto her yoga mat, gaze into a candle, and pray. I have no idea what insights came after, but I will forever remember her sitting on the floor in her purple yoga pants, burning incense.

So I thought, what if the story itself is the teaching?

How can truth be woven into a narrative like a fine silver thread, so there would be no separation between tale and truth?

I was so excited by this download I thought I’d found gold.

But of course, my idea is not new. As soon as I dug deeper, I discovered that…

Teaching stories have existed for thousands of years.

The tradition of weaving truth into a story goes back as far as 200 BC.

It includes narratives from Sufi writers like Rumi, tales from One Thousand and One Nights, Aladdin, and Cinderella, as well as collected stories by the brothers Grimm.

In an essay, Doris Lessing writes:

“A teaching story is a narrative that has been deliberately created as a vehicle for the transmission of wisdom. The practice has been used in a number of religious and other traditions, […] within which this body of material has been described as the “most valuable of the treasures in the human heritage.”

Humans have used storytelling to impart wisdom since the beginning of time.

Here’s a more recent example by Gangaji (excerpted from her book, The Diamond in Your Pocket):

“There is a story my teacher liked to tell about a consummate diamond thief who sought to steal only the most exquisite of gems. This thief would hang around the diamond district to see who was purchasing a gem so that later he could pick their pocket.

One day he saw a well-known diamond merchant purchase the jewel he had been waiting for all his life. It was the most beautiful, the most pristine, the purest of diamonds. He was very excited, and so he followed the diamond merchant as he boarded the train, getting into the same compartment. He spent an entire three-day journey trying to pick the merchant’s pocket and obtain the diamond. When the end of the journey came, and he hadn’t found the gem, he was very frustrated. He was an accomplished thief, and although he had employed all his skills, he still was not able to steal this rare and precious jewel.

When the diamond merchant got off the train, the pickpocket followed him once again. Finally, he just couldn’t stand it anymore, and he walked up to the merchant and said, ‘Sir, I am a renowned diamond thief. I saw you purchase that beautiful diamond, so I followed you onto the train. Though I used all the skills of my art, which have been perfected over many years, I was not able to find the gem. I must know your secret. Tell me, please, how did you hide it from me?’

The diamond merchant replied, ‘Well, I saw you watching me in the diamond district, and I suspected you were a pickpocket. So I hid the diamond where I thought you would be least likely to look for it — in your own pocket!’ He then reached into the thief’s pocket and pulled out the diamond.”

Many versions of this tale exist, including a poor woman sitting on a box full of treasures her whole life while begging for money in the street.

The diamond, of course, symbolizes your spiritual essence.

These images remind us that what we’re looking for already exists inside us. But until we remember that, we’re like beggars walking from door to door.

The spiritual teacher A.H. Almaas created a teaching body called The Diamond Approach. Each facet of the diamond represents one aspect of your essence: love, joy, strength, freedom, brilliance, peace, etc.

The more you relax into being that, the more you come into contact with who you really are.

It cannot be conveyed with words, as the theory feels quite abstract. It has to be experienced. (I had many glimpses of this during and after my Zen Coaching education, where relaxing into being is a core component.)

However, the image of the old beggar lady sitting on a chest of treasures is, at least to me, much more memorable than an abstract philosophy.

How about you? Which part of this article will YOU remember most?

Gangaji’s story about the diamond thief or the mystical teaching about your spiritual essence?

I bet it’s the former.


Stories stick.

Your message becomes more memorable when you tell stories.

How can you incorporate teaching stories into your marketing so that your message impacts millions?

Say hello to…

Tantric Brand Storytelling™

It’s a unique storytelling framework I developed to help conscious entrepreneurs, spiritual mentors, and visionary leaders like you transmit their message through intimate stories that seduce and sell.

Why did I create Tantric Brand Storytelling?™

Because I’m fascinated by Tantra. And I have a lifelong obsession with stories.

When the two merge, magic happens.

Let’s begin by looking at each one individually. Then, we’ll explore how they come together as one.

What is Tantra?

According to Yogapedia,

“Tantra is a life-embracing philosophy, loosely defined as a path to liberation. […] It teaches that everything is sacred […] and focuses on liberation via the physical body rather than through transcendence of it, […] thereby enabling union with the Divine.”

Tantra is spirituality with your eyes wide open, deeply rooted in the world. The highest practice of Tantra is to see the Divine in everyone, realizing that everything is sacred (yes, even yoursweatpants-wearing, pizza-eating boyfriend).

Tantra is a practical path to awakening that celebrates feminine principles such as love, pleasure, and beauty. Shakti, the feminine face of God, is highly erotic and deeply powerful. She infuses the physical world with her divine feminine energy, breathing eternal life and love into the ever-present consciousness and stillness beyond all forms.

I’ve been on a Tantric path since 2011. Since then, I’ve had countless mystical experiences, including Kundalini awakenings, satoris (moments of temporary enlightenment), womb orgasms, and transmissions from Isis and Mother Mary, to name but a few.

Since 2012, I’ve been on a mission to help raise consciousness on the planet by sharing intimate stories that make humans remember Love.

Readers could feel me in these intimate stories of love, longing, and heartbreak. At social events, people would come up and thank me for the impact my stories had on their lives.

This is how you create intimacy with your audience and become memorable in people’s minds.

Big brands like Apple and Nike have known about and successfully used storytelling to influence consumers by moving us deeply on an emotional level.

And you can do this too.

Which brings us to brand storytelling…

What is Brand Storytelling?

Brand Storytelling is NOT a hype in the online marketing space.

It’s a form of content marketing that has been around for over a hundred years, initially ascribed to a farmer’s magazine called The Furrow.

John Deere first published The Furrow: A Journal for the American Farmer in 1895. The company’s goal was not to sell equipment but to tell stories about people and their connection to the land. The publication still exists, shipping to about 500,000 farmers across the US and Canada.

Truth: All marketers tell stories.

But only the best storytellers win (meaning their stories go viral, create loyal brand advocates, and sell like Nordstrom’s on Black Friday).


Because we always remember how you make us feel.

Stories create emotional connections. They can change hearts and minds in a matter of seconds.

With stories, you create connections, build trust, and inspire people into action.

I remember a mentor telling a story about how she made a high-ticket sale from an Instagram story alone. The story was about her buying a luxury piece of jewelry. When a prospect saw the story in her newsfeed, she decided she wanted to work with her. She could see herself in this woman and wanted to be part of the story she was living.

We all want to live in exciting stories.

Since stories can create strong emotional responses, they’re a powerful tool to inspire people into action.

You can create strong connections with your audience by telling stories behind your brand: why it exists, why it matters, and how it benefits your audience. When you do this consistently and convincingly, you become unforgettable.

Why Tantric Brand Storytelling™?

Out of the 4000–10.000 marketing messages you are bombarded with daily, less than 100 make it past your “attention wall.” Without this internal screening process, you’d go insane. (Like I do whenever I walk into a supermarket.)

So how can you stand out in a crowded space? How can you impart your important message of Love and Truth so that people pay attention and actually change?

Cut through the noise — with tantric brand stories that carry powerful spiritual transmissions.

When we read your stories, we’ll stop in our tracks. The scrolling index finger incessantly hovering over our iPhone screen halts.

Something ancient stirs inside of us…

The remembrance of our true nature, the memory of the Divine living and breathing us.

Your story reminds us of the eternal, something so sacred and pure that we yearn for more.

We feel so seen by and connected to you and ourselves through your teaching story we associate that feeling of intimacy and love with you and your brand.

Creating customer intimacy is the ultimate goal of marketing.

When we feel intimately connected with you, we know, like, and trust you. When these three key elements are in place, customers will not only buy your products and services, but they will also become lifelong brand advocates.

How is Tantric Brand Storytelling™ different from traditional brand storytelling?

Whereas traditional brand storytelling is a powerful marketing tool in and of itself, tantric brand storytelling goes beyond the physical, marrying the sacred with the mundane.

You create intimacy and connection by telling your brand stories.

These are your unique narratives about how you founded your company, your background, trials and triumphs, customer success stories, etc.

The tantric edge comes in when you share powerful teaching stories inspired by your soul, thus touching your audience on a soul level.

Rather than sharing personal stories and spiritual teachings separately, you weave them together (in Sanskrit, the word Tantra means weaving!) into one narrative.

David Deida, one of my favorite tantra teachers, has published countless books, essays, and audio programs. I admire all his books, but the one that stands out most is his autobiographical novel Wild Nights.

It’s a great example of a tantric teaching story. Whereas books like Blue Truth and Finding God Through Sex are more philosophical (thus making it harder for us to remember the teachings), Wild Nights uses the magic of storytelling to imprint Mykonos’ wisdom into our cells.

Whenever I read Wild Nights (which I did at least three times in the past ten years), my heart and yoni open wide in one orgasmic “Yes!” I can feel the Big She stirring in my body, it’s so ecstatic.

I’ll never forget Mykonos shouting, “Open as love, or close and suffer.”

The transmission is so impactful that no truths are needed outside the story. The story is the teaching. With it, Deida touches millions of minds and hearts.

And so can you.

What can Tantric Brand Storytelling™ do for your business?

Are you a spiritual mentor, leader, coach, or entrepreneur who wants to enchant your audience with soul-aligned stories that carve unforgettable images into our minds and, as a result, leave a legacy of love?

If your heart whispers “Yes!” ask yourself:

What do you want to be known for?

What message do you want to transmit to your audience?

What do you want them to remember most about you?

Consider the emotions you want your audience to feel every time they interact with your brand.

How can you evoke these emotions with your stories?

Take some time to journal about these questions.

Brainstorm the stories only you can tell and the teachings you want to spread with the help of these stories.

Then, tell your tales with love and truth so that you can touch millions of hearts and minds.

Don’t wait. The world desperately needs your voice now. Go out and share it.

Want my help telling Tantric Brand Stories™ that seduce and sell?

Does the idea of Tantric Brand Storytelling™ get you excited?

Do you want to enchant your audience, scale your business, and get paid to serve love?

Let me help you.

Book a free 30-minute call to explore how we can make story magic.


Nadja xo

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Nadja Eriksson

I'm a copywriter and brand strategist with a focus on spirituality and storytelling. I help leaders get paid to serve love with words that seduce & sell.